Privacy policy

Last updated: September 8, 2026

Gofish Supplier operates this store and this website, including the data, content, features, tools, products, and services, to offer you, the customer, a curated shopping experience (the "Services"). Gofish Supplier is powered by Shopify technology, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs to the extent of the conflict with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how we collect, use, and disclose your personal information, as described in this Privacy Policy.

Personal information we collect or process

When we use the term "personal information," we mean any information that identifies, or can reasonably be linked to, you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you interact with the Services, where you live, and what is permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment-related information.
• Account information including your username, password, security questions, preferences, and settings.
• Transaction information including items you view, add to your cart, save to a wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us including information you provide to us when you communicate with us, for example, when submitting a customer service inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information about how you interact with the Services, such as how and when you use or browse them.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services including information from your device when you use our products or services, or visit our websites, as well as through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology, or when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• To provide, personalize, and improve the Services. We use your personal information to provide the Services to you, which includes fulfilling our contract with you, such as processing your payments, fulfilling your orders, remembering your preferences and items you are interested in, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging for shipping, facilitating returns and exchanges, and enabling you to post reviews, as well as to provide you with a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you advertisements for products or services on the Services themselves or on other websites, including based on items you have previously purchased or added to your cart, and other activities on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and checkout experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone else.
• Communicating with you. We use your personal information to provide you with customer support, respond to your inquiries, fulfill our services effectively, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, order and shipping fulfillment).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share information about you to third parties for personalized advertising and marketing based on your online activity with different businesses and websites.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable Terms of Service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services on our behalf. In order to provide and improve the Services, information you submit to the Services will be transmitted to and shared with Shopify and third parties who may be located in countries other than where you live. Additionally, to help protect, develop, and improve our business, we use certain advanced features of Shopify that incorporate data and insights derived from your interactions with our store, other merchants, and the Shopify platform itself. In order to provide these advanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and the Shopify platform itself. Under these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights over the use of this information for these purposes. You can learn more about how Shopify uses your personal information, and any rights you may have, in the Shopify Consumer Privacy Policy . Depending on where you live, you may be able to exercise certain rights related to your personal information here Link to Shopify's Privacy Portal.

Third-party websites and links

The Services may include links to third-party websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of such sites, including the accuracy, completeness, or reliability of any information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age applicable as required by applicable law. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request as permitted by law.

• Right to access. You may have the right to request access to personal information that we hold about you.
• Right to delete. You may have the right to request that we delete personal information we hold about you.
• Right to correct. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing communication preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information, and any rights you may have with respect to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. Pursuant to applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before an authorized agent can make a request on your behalf, we will require that the authorized agent provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out above, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of data protection authorities here.

International transfers

Please note that we may transfer, store, and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area (EEA) or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses (SCCs), or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the updated version of this Privacy Policy on this website, update the "Last updated" date, and take any other steps required by applicable law.

Cookies

We use first-party cookies that are strictly necessary for the operation of the store. We do not currently use third-party analytics or advertising cookies. Specifically:

• _shopify_essential (first-party, from Shopify as our platform provider): an essential technical cookie required for the operation of the cart, session, and store security. Duration: up to 1 year.
• cart_currency (first-party): remembers the currency selected during your visit. Duration: up to 15 days.
• localization (first-party): remembers the selected language or region. Duration: up to 1 year.
• Privacy consent cookie (first-party, generated by the cookie banner): remembers your choice regarding the use of cookies so you are not asked again on each visit. Duration: as configured by Shopify.

All of these cookies are technical or strictly necessary for the operation of the store, and therefore do not require your prior consent under applicable regulations. If we introduce analytics, personalization, or third-party advertising cookies in the future, we will update this section and request your consent through the cookie banner before installing them.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or would like to exercise any of the rights available to you, please email us at info@gofishsupplier.com. For the purposes of applicable data protection legislation, we are the data controller of your personal information.